The new Samsung ads, disassembled or why not buy the Galaxy S9 -


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Wednesday, 14 March 2018

The new Samsung ads, disassembled or why not buy the Galaxy S9

Samsung has published three new commercial spots on its YouTube channel in South Korea and will soon be promoted as TV ads internationally.

In these ads, the South Korean company wanted to highlight the most relevant functions of its new Galaxy S9 and Galaxy S9 + . Specifically, they show some of the characteristics of the slow motion "Super Slow Motion" , the animated stickers "AR Emoji" and the variable aperture of its rear camera.

In this article, in addition to showing you the undisputed beauty of Samsung's new commercial spots, we will analyze with great detail the characteristics of the previously mentioned features. Are they really innovation? Are there similar functions in the market? Is all that glitters gold?

The new Samsung commercial spots

The first Samsung announcement highlights the Super Slow-Motion functionality of the Galaxy S9 and the Galaxy S9 +. Both smartphones are capable of recording videos in super slow motion with a spectacular 960 frames per second . Actually, today, it is the highest possible value in a mobile device. However, the videos are recorded at 720p, far from the 4K resolution. It is a very interesting feature that will delight lovers of photography, but except this novelty, the iPhone X camera is still better .

Super Slow Motion videos

In the second commercial spot, the South Korean company presents another of the camera functions that are not available in any other smartphone on the market. We are talking about the variable aperture that can change between f / 1.5 and f / 2.4 . Thanks to this novelty, the Galaxy S9 allows users to take photographs and videos with higher quality in low light conditions. Undoubtedly, it is one of the qualities that make it one of the best camera in the market of the mobile phone industry. But, according to iFixit, the hardware components of this system have a very low reparability score .

Chamber with variable aperture

AR Emoji

In the third and final announcement, Samsung shows its Emoji AR. And, although the company denies that it is a copy of the Animojis of the iPhone X, it should be noted that they are really similar. Innovation? Difficult to affirm. Before this "novelty", we inevitably invade a question: Would Samsung have presented their Emoji AR if Apple had not created their
Animojis? Probably not.


It is undeniable that Samsung's new smartphones have some exclusive features that no other device can offer today. But at the end of the day we are talking about three minor improvements with respect to the technological innovation of the mobile market . The Emojis AR still have many details to polish especially in terms of graphics and design, the Super Slow Motion has just one more degree of slow motion and variable aperture was already present in digital cameras since the nineteenth century.

Via | SamMobile 

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