There is something that Starbucks is better than Apple and it has nothing to do with coffee -


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Saturday, 26 May 2018

There is something that Starbucks is better than Apple and it has nothing to do with coffee

Long ago Starbucks made it clear that it is more than coffee. To its consolidated product and its unbeatable marketing strategies has been added in recent years, the development of a mobile payment system , different from the well-known Apple Pay and Samsung Pay.

The Starbucks application, which was launched before the other three major payment applications, Apple Pay, Google Pay and Samsung Pay, has been the most successful payment application in recent years . And it's likely to keep that advantage going forward.

No excuses for a good coffee

According to recent data provided by the research firm eMarketer. By the end of this year, a quarter of US smartphone users. UU - 55 million people - over 14 years old will make a mobile payment in the store. More than 40% of those people will have done it through the Starbucks application.

Thus, the transactions made in this mobile order and payment system represented 12% of all US transactions. UU in the quarter that ended on April 1.

The key to the success of the Starbucks mobile payment system could be attributed to its early adoption and easy use. Another difference that makes users prefer to download this exclusive application from the store is that it allows users to pay with their phones and earn credits for future purchases.

The mobile payment application in the Starbucks store is available on iOS or Android, while users of Apple Pay, Google Pay and Samsung Pay are restricted by the type of mobile.

And the other applications?
With all the above data, eMarketer predicts that by the end of the year, Starbucks will have 23.4 million users in the United States.

Apple Pay is accepted in more than half of the stores in your country. For its part Google Pay is less popular despite being pre-installed on Android phones. Samsung is the most accepted, about 80% of merchants have it but it is the least popular.

Via | recode

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