Apple camps: that fine line between education and promotion - CYDIAPLUS.com

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Sunday, 10 June 2018

Apple camps: that fine line between education and promotion



There are only three weeks of school in Spain, and many parents are faced with a problem, what to do with the children while they take their vacations? Fortunately every time we find more options that meet the expectations of parents and children.

Maybe you did not know that Apple has summer camps, yes, as you read. They are taught in their own physical stores, 11 throughout our territory, and. They are no more than a 3-day technology workshops for children between 8 and 12 years old . The sessions are short, 90 minutes each. But what is the purpose of these camps?



The Apple camps a way to sell?
It must be said that the list of when these events will be for next summer has not yet been released, but what is known is that they will be in stores throughout the national territory, and you can choose between morning and afternoon hours. Do not think it is a camp where you have to spend the night and cut wood, it is an educational session aimed at bringing technology to children.

These meetings range from creating a movie, drawing characters or having simple notions of robot programming . All simple to do, with the gadgets of the store, such as the iPad Pro or the Apple Pencil. There is no doubt that the task of these camps is learning, Apple has been in the educational world for 40 years with some success, although obviously we find the desire on the part of the people of Cupertino to sell.

And no, it is not something that should surprise us. You just have to go through an Apple Store to check that they are usually full, both people buying and chiquillería touching and having a great time. Apple knows how to sell its extensive merchandising very well , appealing on the other hand. Visiting the store with money in the account is very tempting.


Apple is not a charity or are the Daughters of Charity, your ultimate goal is to buy . Of course, my experience as a client can not be more satisfactory, when I have had some problem they have solved it immediately. Therefore, it is very likely that children leave those three days begging an iPad Pro for his birthday, who would not?

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What is your opinion about this type of events? Do you consider them pure facade or can they make sense?

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