Watchmakers do not know what to do to compete with Apple Watch - CYDIAPLUS.com

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Tuesday, 20 November 2018

Watchmakers do not know what to do to compete with Apple Watch



Apple has triumphed in the smartwatches market and, after the entry of each new model, the Apple Watch continues to be a leader in sales . Especially thanks to the new Apple Watch Series 4 , which has revitalized the interest of consumers.

The sales success of the Apple Watch is so brutal that even the traditional watchmakers have been affected . Therefore, they are now waiting for hybrid watches - conventional clocks with technological functions - to compete with the smartwatch of the Cupertino firm.

The Apple Watch is the king of watches
It was initially expected that the arrival of smartwatches on the market would only affect traditional mid-range watch brands ... But the data seems to indicate that this is also affecting luxury watch brands .





Although luxury watch makers are less affected by the success of the Apple Watch (and the rest of smart watches), some Swiss luxury watch brands are planning to launch hybrid watches as a gateway to smart watches .

"THE DIGITAL DIVIDE IS GROWING AS THE APPLE WATCH SERIES 4 RELEASED LAST MONTH ADDED AN ALERT SYSTEM FOR WHEN THE USER FALLS AND A FUNCTION DESIGNED TO IDENTIFY IRREGULARITIES IN THE HEARTBEAT."

Analysts think that these features are aimed at a demographic group of loyal watch buyers who tend to be more reticent about technology. That is, the oldest customers.

Recall that Apple not only dominates the smartwatches sector, but also is the company that sells more products in the watch market . This is something unprecedented, and shows us how technology continues to advance in a world where sometimes the traditional is the most reliable.

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